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专访Hape玩具 | 卖玩具,需要“搞定”宝妈

efax868.com 编辑:颖子  2019年11月18日 14:47  来源:中国玩具和婴童用品协会公众号
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JINNIANLAI,SUIZHE90HOU、95HOUZHUJIANCHENGWEIMUYINGSHICHANGXIAOFEIRENQUNDEZHONGJIANLILIANG,JIASHANGXINXIAOFEI、XINLINGSHOUDEXINGQI,CHUANTONGDEYINGXIAOSHOUDUANXIAOGUOSIHUYUELAIYUEBUMINGXIAN,HUOKECHENGBENYUELAIYUEGAO,WANJU、YINGTONGYONGPINQIYERUHEDIAOZHENGSILU,YINGDUIBIANHUA,RUHEZHUAZHUNIANQINGFUMUDEXIN,PEIYANGXINDEZHONGSHIKEHU?RIQIAN,HapeGUOJIKONGGUJITUANQUANQIUFUZONGCAIQIUYINGYINGNVSHIZAIZHUANFANGZHONGBIAOSHULETADEDUDAOJIANJIE。

专访Hape玩具 | 卖玩具,需要“搞定”宝妈

Hape国际控股集团全球副总裁 裘莹莹

新生代父母更愿意参与到子女成长过程中

ZAIRIQIANTENGXUNFABUDE《TENGXUN2019MUYINGXINGYERENQUNDONGCHA》BAOGAOTIDAO,DANGQIANDEQINZIGUANXIQUYUPINGHENG,NIANQINGFUMUMENAIBAOBAOYEAIZIJI,YUERFANGSHICHENGXIANCHUDUOYUANHUAQUSHI。(JIAN:CONG《TENGXUN2019MUYINGXINGYERENQUNDONGCHA》JIEMIWEIXINQUANDEBAOBABAOMA!)FANGTANZHONG,QIUZONGYEBIAODALEXIANGSIDEKANFA。

SUIZHESHEHUIDEFAZHAN,BAOMAMENYUELAIYUEZHANGYANGZIJIDEGEXING,SHENMEIZAIBUDUANTIGAO,GENGZHUZHONGJINGSHENSHENGHUO,TAMENXIHUANLECAINENGGENGHAODIJIANGPINPAI、CHANPINCHUANDIJIHAIZI,HEHAIZIJIANLIQILIANGHAODEQINZIGUANXI。

GUOQUZONGSHISHUOYAOJIEFANGBAOMA,QISHIBAOMAMENFEICHANGXIHUANQUCANYUDAOHAIZISHENGHUODEMEIYIBUFEN,TAMENXUYAOSHICHANGTIGONGJITAMENGENGDUOGENGHAODECHANPINLAIHEHAIZIMENYIQIJIAOLIUHUDONG。

HapeJITUAN2018NIANJIANGMEIGUOZHIMINGMAORONGWANJUPINPAItyYINRUZHONGGUOSHICHANG,GAIPINPAICHANPINZAIOUZHOULIANXUJINIANXIAOLIANGDIYI。tyCHULEYOUMAORONGWANJU,HAITUICHULEZHOUBIANCHANPINXIAN,BAOKUOSHIHENIANQINGBAOMASHIYONGDEBAO、SHOUBAO、SHOUDAI、QINZIKUANDEXIEDENGDENG,XIWANGCHAOMAHEHAIZIMENYIQIKUAILE,YIQIHUDONGJIAOLIU。

专访Hape玩具 | 卖玩具,需要“搞定”宝妈

玩具企业要注重原材料的基础性研发

FANGTANZHONGQIUZONGTANDAO,SUIZHEXINMEITIDEXINGQI,XINSHENGDAIFUMUMENDEYUERGUANNIANBUDUANTISHENG,DUIWANJUDEANQUANXINGYAOQIUYUELAIYUEGAO。

伯爵彩票APPZAICHANPINDESHENGJIHUANDAIFANGMIAN,HapeFEICHANGZHONGSHIDUIYUANCAILIAODETISHENG,TOURUHENDUODEZIJINHEJINGLILAIJINXINGJICHUXINGYUANCAILIAODEYANFAHETANSUO。HapeXIWANGCAIYONGYUELAIYUEDUODEHUANBAOHELVSEDEYUANLIAO,CONGGENBENSHANGZHUZHONGWANJUDEANQUANXING。TONGSHITAYEHUYUGENGDUODEQIYELAIZHONGSHIYUANCAILIAODEGEXIN。

伯爵彩票APPHapeJINNIANTUICHULEYIKUANDAMICAIZHIDEYINGERYAOLING,YIDAMIWEIYUANLIAO,WENQILAIYOUDANDANDEDAMIQINGXIANG,SECAIROUHE,JIHUANBAOYOUANQUAN,RANGBAOBAOFANGXINKENYAO。

专访Hape玩具 | 卖玩具,需要“搞定”宝妈

赢得市场,离不开研究和满足新生代父母的需求

伯爵彩票APPSUIZHEiPadDENGDIANZICHANPINDELIUXING,NIANQINGYIDAIFUMUAIWANDIANZICHANPIN,TONGSHIYOUBUXIWANGZIJIDEHAIZIGUOZAOGUODUODIJIECHUDIANZICHANPIN。YOUYANKEZHUANJIAJIANYI,LIANGSUIYIXIADEERTONGYINGGAISHAOJIECHUPINGMU,ZUIHAOBUJIECHUPINGMU。

伯爵彩票APPJINNIAN,HapeHEMEIGUOBAOBEIAIYINSITAN(baby einstein)YIQIHEZUOKAIFALEYIKUANCHANPIN。MUZHICHUKONGPINGBANDIANNAOWANJU。

专访Hape玩具 | 卖玩具,需要“搞定”宝妈

TAJUYOUPINGBANDIANNAODEWAIGUAN,16GETUBIAOCHUPENGHUIYOUBUTONGDEYINXIAO,PEIBEIZHONGYINGDESANZHONGYUYANFAYIN,WANQUANDEHUANBAOCAILIAO,0FUSHEBUSHANGYAN,GENGANQUAN。ZHEIKUANPINGBANJIKEYIDUIHAIZIJINXINGYINLEQIMENGHEYUYANQIMENG,HAINENGGOUPEIYANGHAIZIDEHAOQIXIN。

GENJUXIANGGUANDESHUJUTONGJI,ZHEIYIJIEDENIANQINGFUMUBUJINXIHUANHEHAIZIYIQIWAN,ZIJIYEAIWAN,AIXUEXI。HapeDAILIBINGYINJINZHONGGUOSHICHANGDEYUANZIRIBENDESHIJIESHANGZUIXIAODEKELIJIMUnanoblock。ZHEIYICHANPINYIJINGTUICHUJISHOUDAO12SUIYISHANGDAHAIZIHECHENGRENDEHUANYING,SHOUHUOLEDAPIFENSI,DAJIAZAIWANGSHANGTAOLUNnanoblockDEPINFAYIJIGONGLVEDENG。

专访Hape玩具 | 卖玩具,需要“搞定”宝妈 专访Hape玩具 | 卖玩具,需要“搞定”宝妈

QIUZONGBIAOSHI,WEILAI,HapeHAIJIANGBAGUOJISHANGDEZUIXINZUICHAOZUIKUDEWANJUCHANPINDAIJIZHONGGUODEHAIZI,FENGFUHAIZIMENDECHENGZHANG。

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